Markup.io today: no free plan, a 14-day trial, Pro at $79/month with unlimited users but a single workspace, and a custom-priced Enterprise tier for multiple workspaces and SAML SSO. Whether it's worth it hinges on the unlimited-users flat price: strong value for big teams in one workspace, weak value for freelancers and multi-client agencies, who have been the loudest to leave.
From markup.io's pricing page, August 2026:
| Plan | Price | Users | Workspaces | Storage |
|---|---|---|---|---|
| Pro | $79/month | Unlimited | 1 | 500GB |
| Enterprise | Custom | Unlimited | Unlimited | Unlimited |
Both plans include unlimited MarkUps and 30+ supported file types. Pro includes Google/Microsoft SSO and priority live chat; Enterprise adds SAML SSO, SOC 2 documentation, and a dedicated success manager. The trial is 14 days, no credit card.
Before 2025, Markup.io's free tier plus a $29 Pro plan made it the default recommendation for freelancers and small studios. The current structure inverts the value: $79 flat with unlimited users is genuinely competitive for a 20-person creative team living in one workspace, where per-seat rivals would bill several times that. The same $79 is hard to justify for a solo freelancer who ran on the free tier, and the one-workspace cap works against agencies that separate clients into workspaces.
That reshuffling, not the number alone, explains the migration pattern since: large single-workspace teams stayed, and the small and multi-client end went shopping.
Run the seat math both ways. At 5 users, Markup.io's $79 flat beats Pastel's Team tier ($99+ plus per-seat) but loses to BugHerd's $50 Standard. At 15+ users in one workspace, the flat price usually wins among paid tools. And if what you actually need is annotation on live pages rather than a managed review pipeline, the free tier that Markup.io discontinued effectively lives on in MarkLayer: no accounts, no workspaces, unlimited everything, with the trade-off that there is no project management layer at all. The full alternatives comparison covers the middle ground.
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